The Adele

We created the ‘LES is More’ positioning statement for this new luxury rental on Manhattan’s Lower East Side and developed a comprehensive branding and marketing campaign to distinguish this property’s unique personality in the marketplace. And, to set the mood for the message that “In a city where everyone is always going somewhere you’ll already be here,” we leveraged dynamic day-into-night neighborhood photography and striking renderings of interiors and amenities.

• Branding & Visual Identity

• Website

• Signage

• Brochure

• Branded Floor Plans