Highline 537

We were thrilled to work with Tavros Capital Partners on the re-positioning of their residential asset, 537 West 27th Street—formerly the Chelsea Muse. Transforming the rental building into Rental Residences by The High Line with a new name and a logo befitting the neighborhood, the re-branding grew into a website complete with vibrant photography and an original rendering of the rooftop at twilight, successfully driving extensive traffic to the property.

• Naming/brand identity development

• Website

• Environmental signage