We developed a comprehensive leasing campaign to position this extraordinary Broadway retail destination as the perfect address for a wide range of potential tenants. From high fashion to electronics to sporting goods, we created custom renderings to showcase each opportunity at the center of Broadway’s newest retail block. Extensive on-site signage (installed to capture the attention of the millions watching the Macy’s Thanksgiving Day Parade), along with consistent print and email campaigns to drive traffic to a custom retail website all played a role in bringing Urban Outfitters to the property as an anchor tenant.
• Advertising campaign
• E-mail campaign